Discussion: Branding

[h4x3rotab]

For consistent branding, we need to figure out a few things. I had a chat with AI and here are the summary:

• Spell of the name: Dstack, DStack, or dstack?
  • Always dstack, similar to npm
  • Keep lowercase even at the beginning of a sentence
  • Pronunciation: “dee-stack”
  • Meaning: Docker-based infrastructure stack for running programs in TEE
• Tagline
  • Current one: Deploy any app to TEE.
  • GPT suggested a few. My favourite one: Secure. Simple. Scalable.
• Tone guidance
  • Audience: Developers, researchers, privacy/security engineers.
  • Active voice, precise and concise, developer-first

https://chatgpt.com/share/e/67ec883c-ebac-8005-8ff5-b5f45c73d136

Other aspects we are interested:

• Logo

[HashWarlock]

I think logo is important as we can create badges for repos that deploy on Dstack. We can also generate the logo in ascii for boot up "[logo] DSTACK OS"