This project was completed as part of the Accenture North America Virtual Internship on Forage (May 2025).
It simulates the role of a Data Analyst working with a hypothetical social media client to analyze engagement trends and provide actionable insights.
- Clean, transform, and analyze data to uncover meaningful patterns.
- Identify top-performing content categories and reactions.
- Visualize trends to support strategic decision-making.
- Present insights clearly and effectively to both clients and internal stakeholders.
- Power BI – for creating interactive data visualizations
- Microsoft Excel – for initial data cleaning and exploration
- Forage – simulation platform
- 16 unique content categories and reaction types were identified.
- The top content category received over 1,800 reactions.
- May 2021 was the most active month for user engagement.
- High interest was observed in categories like animals, science, healthy eating, and technology.
- A balance of reaction types vs. content frequency helped determine true audience sentiment.
- ✅ Power BI Dashboard
- ✅ Final Presentation Deck
- ✅ Video Summary of Findings