This project presents a comprehensive sales analysis for a fictional pizza chain using Power BI. It explores patterns in customer behavior, sales performance across time, categories, and product sizes to generate actionable business insights.
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Interactive Power BI dashboard with dynamic filters
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Visual analysis of total sales, order trends, and best-selling pizzas
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Time-based insights (by hour, day, time of day)
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Category and size performance breakdown
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Strategic recommendations based on data
Power BI Desktop
DAX (Data Analysis Expressions)
Data modeling and transformation
Highest revenue generated by The Thai Chicken Pizza
Friday afternoons and evenings are peak sales periods
Classic and Large-sized pizzas dominate sales
Most Ordered Pizza is Classic Deluxe Pizza