diff --git a/django_celery_beat/migrations/0001_initial.py b/django_celery_beat/migrations/0001_initial.py
index 3c8ae4dd..0ff64565 100644
--- a/django_celery_beat/migrations/0001_initial.py
+++ b/django_celery_beat/migrations/0001_initial.py
@@ -1,5 +1,6 @@
 # Generated by Django 1.9.5 on 2016-08-04 02:13
 from django.db import migrations, models
+from django.conf import settings
 import django.db.models.deletion
 
 
@@ -68,7 +69,12 @@ class Migration(migrations.Migration):
                     auto_created=True, primary_key=True,
                     serialize=False, verbose_name='ID')),
                 ('name', models.CharField(
-                    help_text='Useful description', max_length=200,
+                    help_text='Useful description',
+                    max_length=getattr(
+                        settings,
+                        'DJANGO_CELERY_BEAT_PERIODICTASK_NAME_MAX_LENGTH',
+                        200
+                    ),
                     unique=True, verbose_name='name')),
                 ('task', models.CharField(
                     max_length=200, verbose_name='task name')),
diff --git a/django_celery_beat/migrations/0010_auto_20190429_0326.py b/django_celery_beat/migrations/0010_auto_20190429_0326.py
index ae948ddf..c360aebe 100644
--- a/django_celery_beat/migrations/0010_auto_20190429_0326.py
+++ b/django_celery_beat/migrations/0010_auto_20190429_0326.py
@@ -5,6 +5,7 @@
 import django.core.validators
 from django.db import migrations, models
 import django.db.models.deletion
+from django.conf import settings
 import django_celery_beat.validators
 import timezone_field.fields
 
@@ -114,7 +115,16 @@ class Migration(migrations.Migration):
         migrations.AlterField(
             model_name='periodictask',
             name='name',
-            field=models.CharField(help_text='Short Description For This Task', max_length=200, unique=True, verbose_name='Name'),
+            field=models.CharField(
+                help_text='Short Description For This Task',
+                max_length=getattr(
+                    settings,
+                    'DJANGO_CELERY_BEAT_PERIODICTASK_NAME_MAX_LENGTH',
+                    200
+                ),
+                unique=True,
+                verbose_name='Name'
+            ),
         ),
         migrations.AlterField(
             model_name='periodictask',
diff --git a/django_celery_beat/models.py b/django_celery_beat/models.py
index 583d8b63..f8d01a8a 100644
--- a/django_celery_beat/models.py
+++ b/django_celery_beat/models.py
@@ -386,7 +386,12 @@ class PeriodicTask(models.Model):
     """Model representing a periodic task."""
 
     name = models.CharField(
-        max_length=200, unique=True,
+        max_length=getattr(
+            settings,
+            'DJANGO_CELERY_BEAT_PERIODICTASK_NAME_MAX_LENGTH',
+            200
+        ),
+        unique=True,
         verbose_name=_('Name'),
         help_text=_('Short Description For This Task'),
     )