Merge pull request #14 from aawc/how-were-using-ai-to-combat-the-latest-scams

Add an excerpt for the 'Using AI to combat scams' post on the Keyword

Author: awhalley

_posts/2025-05-08-how-were-using-ai-to-combat-the-latest-scams.md

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+---
+title: How we’re using AI to combat the latest scams
+author: Jasika Bawa and Phiroze Parakh
+date: 2025-05-08
+source-url: https://blog.google/technology/safety-security/how-were-using-ai-to-combat-the-latest-scams/
+source-blog: The Keyword
+
+For more than a decade Google has used advancements in AI to protect you from
+online scams where malicious actors deceive users to gain access to money,
+personal information, or both. Today, we\'re releasing a new report on how we
+fight scams in Search, and sharing the new ways we\'re using AI to keep you safe
+across Search, Chrome and Android.
+
+## Stopping scams in Search with AI-powered defenses
+
+In Search, AI helps us detect and block hundreds of millions of scammy results
+every day. Our [Fighting Scams in Search
+report](https://storage.googleapis.com/gweb-uniblog-publish-prod/documents/Search-Scam-Report-0508.pdf)
+showcases how the investments we've made in our AI-powered scam detection
+systems --- along with improvements to our classifiers --- have enabled us to
+catch 20-times the number of scammy pages. These improvements help ensure the
+results you get are legitimate, and protect you from harmful sites trying to
+steal your sensitive data.
+
+Advancements in AI have bolstered our scam-fighting technologies --- enabling us
+to analyze vast quantities of text on the web, identify coordinated scam
+campaigns and detect emerging threats --- staying one step ahead to keep you
+safe on Search. For example, we've observed a significant increase in bad actors
+on the web impersonating airline customer service providers and scamming people
+in need of help. We've already reduced these scams by more than 80% in Search,
+greatly reducing the risk that you call a scammy phone number.
+
+## Supercharging Safe Browsing in Chrome with Gemini Nano
+
+The [Enhanced Protection
+mode](https://blog.google/products/chrome/google-chrome-safe-browsing-one-billion-users/)
+of Safe Browsing on Chrome is our browser's highest level of protection, and
+keeps users twice as safe from phishing and other scams versus our Standard
+Protection mode.
+
+We're [now using Gemini
+Nano](https://security.googleblog.com/2025/05/using-ai-to-stop-tech-support-scams-in.html),
+our on-device large language model (LLM) on desktop, to provide Enhanced
+Protection users with an additional layer of defense against online scams. The
+on-device approach provides instant insight on risky websites and allows us to
+offer protection, even against scams that haven\'t been seen before. Gemini
+Nano\'s LLM is perfect for this use because of its ability to distill the
+varied, complex nature of websites, helping us adapt to new scam tactics more
+quickly.
+
+We\'re already using this new AI-powered approach to protect users from remote
+tech support scams, one of the biggest online threats facing users today. Our
+goal is to expand this protection to Android devices and even more types of
+scams in the future.
+
+## Fighting scams, spam and unwanted notifications
+
+Sometimes the risk from scammy sites can extend beyond the site itself. If
+you\'ve enabled notifications from websites, malicious sites can try to scam you
+through a barrage of notifications. To help you stay ahead of malicious, spammy
+or misleading notifications, we\'re launching [new AI-powered warnings for
+Chrome on
+Android](https://blog.chromium.org/2025/05/fighting-unwanted-notifications-with.html).
+
+When Chrome's on-device machine learning model flags a notification, you'll
+receive a warning with the option to either unsubscribe or view the content that
+was blocked. And if you decide the warning was shown incorrectly, you can choose
+to allow future notifications from that website.
+
+## Safeguarding you from sophisticated call and messaging scams {#safeguarding-you-from-sophisticated-call-and-messaging-scams block-key="ccm9r"}
+
+Scams are commonly being initiated through phone calls and text messages that
+appear harmless at first, but then evolve into dangerous situations. We recently
+launched on-device AI-powered [Scam Detection in Google Messages and Phone by
+Google](https://security.googleblog.com/2025/03/new-ai-powered-scam-detection-features.html)
+to protect Android users from these types of sophisticated scams.
+
+No one likes being tricked, but history has shown us that scammers are
+constantly evolving their tactics and unlikely to give up anytime soon. That's
+why we're committed to making their job as hard as possible through using
+Google's latest AI advancements to raise the bar for safety across all of our
+products.
+