diff --git a/docs/tools.md b/docs/tools.md
index 7cc4fd210..8570fad2f 100644
--- a/docs/tools.md
+++ b/docs/tools.md
@@ -449,7 +449,7 @@ It can be a `String` or a `Function`.
 
 `String` means a key of your Tool data object that should be used as string to export.
 
-`Function` is a method that accepts your Tool data and compose a string to export from it. See example below:
+`Function` is a method that accepts your Tool data and compose a string or object to export from it. See example below:
 
 ```js
 class ListTool {
@@ -484,7 +484,7 @@ It can be a `String` or a `Function`.
 `String` means the key in tool data that will be filled by an exported string.
 For example, `import: 'text'` means that `constructor` of your block will accept a `data` object with `text` property filled with string composed by original block.
 
-`Function` allows you to specify own logic, how a string should be converted to your tool data. For example:
+`Function` allows you to specify own logic, how a string or object should be converted to your tool data. For example:
 
 ```js
 class ListTool {
diff --git a/src/components/block/index.ts b/src/components/block/index.ts
index 36c4aa2ae..d4e4cd2b2 100644
--- a/src/components/block/index.ts
+++ b/src/components/block/index.ts
@@ -26,7 +26,7 @@ import { isMutationBelongsToElement } from '../utils/mutations';
 import type { EditorEventMap } from '../events';
 import { FakeCursorAboutToBeToggled, FakeCursorHaveBeenSet, RedactorDomChanged } from '../events';
 import type { RedactorDomChangedPayload } from '../events/RedactorDomChanged';
-import { convertBlockDataToString, isSameBlockData } from '../utils/blocks';
+import { convertBlockDataForExport, isSameBlockData } from '../utils/blocks';
 import { PopoverItemType } from '@/types/utils/popover/popover-item-type';
 
 /**
@@ -729,12 +729,12 @@ export default class Block extends EventsDispatcher<BlockEvents> {
   }
 
   /**
-   * Exports Block data as string using conversion config
+   * Exports Block data using conversion config
    */
-  public async exportDataAsString(): Promise<string> {
+  public async exportData(): Promise<string|object> {
     const blockData = await this.data;
 
-    return convertBlockDataToString(blockData, this.tool.conversionConfig);
+    return convertBlockDataForExport(blockData, this.tool.conversionConfig);
   }
 
   /**
diff --git a/src/components/modules/blockManager.ts b/src/components/modules/blockManager.ts
index 48fec0499..5b5c931dd 100644
--- a/src/components/modules/blockManager.ts
+++ b/src/components/modules/blockManager.ts
@@ -19,7 +19,7 @@ import { BlockMovedMutationType } from '../../../types/events/block/BlockMoved';
 import { BlockChangedMutationType } from '../../../types/events/block/BlockChanged';
 import { BlockChanged } from '../events';
 import { clean, sanitizeBlocks } from '../utils/sanitizer';
-import { convertStringToBlockData, isBlockConvertable } from '../utils/blocks';
+import { convertExportToBlockData, isBlockConvertable } from '../utils/blocks';
 import PromiseQueue from '../utils/promise-queue';
 
 /**
@@ -501,10 +501,12 @@ export default class BlockManager extends Module {
      * 2) Blocks with different Tools if they provides conversionConfig
      */
     } else if (targetBlock.mergeable && isBlockConvertable(blockToMerge, 'export') && isBlockConvertable(targetBlock, 'import')) {
-      const blockToMergeDataStringified = await blockToMerge.exportDataAsString();
-      const cleanData = clean(blockToMergeDataStringified, targetBlock.tool.sanitizeConfig);
+      let blockToMergeExportData = await blockToMerge.exportData();
+      if (_.isString(blockToMergeExportData)) {
+        blockToMergeExportData = clean(blockToMergeExportData, targetBlock.tool.sanitizeConfig);
+      }
 
-      blockToMergeData = convertStringToBlockData(cleanData, targetBlock.tool.conversionConfig);
+      blockToMergeData = convertExportToBlockData(blockToMergeExportData, targetBlock.tool.conversionConfig);
     }
 
     if (blockToMergeData === undefined) {
@@ -848,22 +850,24 @@ export default class BlockManager extends Module {
     }
 
     /**
-     * Using Conversion Config "export" we get a stringified version of the Block data
+     * Using Conversion Config "export" we get a exported version of the Block data
      */
-    const exportedData = await blockToConvert.exportDataAsString();
+    let exportedData = await blockToConvert.exportData();
 
     /**
-     * Clean exported data with replacing sanitizer config
+     * Clean exported data, if it is a string, with replacing sanitizer config
      */
-    const cleanData: string = clean(
-      exportedData,
-      replacingTool.sanitizeConfig
-    );
+    if (_.isString(exportedData)) {
+      exportedData = clean(
+        exportedData,
+        replacingTool.sanitizeConfig
+      );
+    }
 
     /**
      * Now using Conversion Config "import" we compose a new Block data
      */
-    let newBlockData = convertStringToBlockData(cleanData, replacingTool.conversionConfig, replacingTool.settings);
+    let newBlockData = convertExportToBlockData(exportedData, replacingTool.conversionConfig, replacingTool.settings);
 
     /**
      * Optional data overrides.
diff --git a/src/components/utils/blocks.ts b/src/components/utils/blocks.ts
index 710cfa5f8..e59a1358d 100644
--- a/src/components/utils/blocks.ts
+++ b/src/components/utils/blocks.ts
@@ -4,7 +4,7 @@ import type { SavedData } from '../../../types/data-formats';
 import type { BlockToolData } from '../../../types/tools/block-tool-data';
 import type Block from '../block';
 import type BlockToolAdapter from '../tools/block';
-import { isFunction, isString, log, equals, isEmpty } from '../utils';
+import { isFunction, isString, log, equals, isEmpty, isUndefined } from '../utils';
 import { isToolConvertable } from './tools';
 
 
@@ -60,6 +60,8 @@ export async function getConvertibleToolsForBlock(block: BlockAPI, allBlockTools
     return [];
   }
 
+  const exportData = convertBlockDataForExport(blockData, blockTool.conversionConfig);
+  
   return allBlockTools.reduce((result, tool) => {
     /**
      * Skip tools without «import» rule specified
@@ -68,6 +70,14 @@ export async function getConvertibleToolsForBlock(block: BlockAPI, allBlockTools
       return result;
     }
 
+    /**
+     * Checking that the block is not empty after conversion
+     */
+    const importData = convertExportToBlockData(exportData, tool.conversionConfig);
+    if (isUndefined(importData) || isEmpty(importData)) {
+      return result;
+    }
+
     /**
      * Skip tools that does not specify toolbox
      */
@@ -149,7 +159,7 @@ export function areBlocksMergeable(targetBlock: Block, blockToMerge: Block): boo
  * @param blockData - block data to convert
  * @param conversionConfig - tool's conversion config
  */
-export function convertBlockDataToString(blockData: BlockToolData, conversionConfig?: ConversionConfig ): string {
+export function convertBlockDataForExport(blockData: BlockToolData, conversionConfig?: ConversionConfig ): string | object {
   const exportProp = conversionConfig?.export;
 
   if (isFunction(exportProp)) {
@@ -162,7 +172,7 @@ export function convertBlockDataToString(blockData: BlockToolData, conversionCon
      */
     if (exportProp !== undefined) {
       log('Conversion «export» property must be a string or function. ' +
-      'String means key of saved data object to export. Function should export processed string to export.');
+      'String means key of saved data object to export. Function should export processed string or object to export.');
     }
 
     return '';
@@ -170,20 +180,25 @@ export function convertBlockDataToString(blockData: BlockToolData, conversionCon
 }
 
 /**
- * Using conversionConfig, convert string to block data.
+ * Using conversionConfig, convert export string|object to block data.
  *
- * @param stringToImport - string to convert
+ * @param dataToImport - string|object to convert
  * @param conversionConfig - tool's conversion config
  * @param targetToolConfig - target tool config, used in conversionConfig.import method
  */
-export function convertStringToBlockData(stringToImport: string, conversionConfig?: ConversionConfig, targetToolConfig?: ToolConfig): BlockToolData {
+export function convertExportToBlockData(dataToImport: string | object, conversionConfig?: ConversionConfig, targetToolConfig?: ToolConfig): BlockToolData {
   const importProp = conversionConfig?.import;
 
   if (isFunction(importProp)) {
-    return importProp(stringToImport, targetToolConfig);
-  } else if (isString(importProp)) {
+    try {
+      return importProp(dataToImport, targetToolConfig);
+    } catch (err) {
+      log('Conversion «import» function returned an error');
+      return {};
+    }
+  } else if (isString(importProp) && isString(dataToImport)) {
     return {
-      [importProp]: stringToImport,
+      [importProp]: dataToImport,
     };
   } else {
     /**
@@ -191,7 +206,7 @@ export function convertStringToBlockData(stringToImport: string, conversionConfi
      */
     if (importProp !== undefined) {
       log('Conversion «import» property must be a string or function. ' +
-      'String means key of tool data to import. Function accepts a imported string and return composed tool data.');
+      'String means key of tool data to import. Function accepts a imported string or object and return composed tool data.');
     }
 
     return {};
diff --git a/types/configs/conversion-config.ts b/types/configs/conversion-config.ts
index 0f7e27480..02e7ade98 100644
--- a/types/configs/conversion-config.ts
+++ b/types/configs/conversion-config.ts
@@ -5,7 +5,7 @@ import type { BlockToolData, ToolConfig } from '../tools';
  */
 export interface ConversionConfig {
   /**
-   * How to import string to this Tool.
+   * How to import data to this Tool.
    *
    * Can be a String or Function:
    *
@@ -22,5 +22,5 @@ export interface ConversionConfig {
    * 1. String — which property of saved Tool data should be used as exported string.
    * 2. Function — accepts saved Tool data and create a string to export
    */
-  export?: ((data: BlockToolData) => string) | string;
+  export?: ((data: BlockToolData) => string | object) | string;
 }