diff --git a/src/main.rs b/src/main.rs
index a31302f..564f608 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -75,9 +75,12 @@ async fn main() {
             .service(server::index)
             .service(server::crate_redirect)
             .service(server::crate_latest_status_svg)
+            .service(server::crate_latest_status_shield_json)
             .service(server::crate_status_svg)
+            .service(server::crate_status_shield_json)
             .service(server::crate_status_html)
             .service(server::repo_status_svg)
+            .service(server::repo_status_shield_json)
             .service(server::repo_status_html)
             .configure(server::static_files)
             .default_service(web::to(server::not_found))
diff --git a/src/server/mod.rs b/src/server/mod.rs
index abbe08f..adc7a63 100644
--- a/src/server/mod.rs
+++ b/src/server/mod.rs
@@ -45,6 +45,9 @@ const MAX_SUBJECT_WIDTH: usize = 100;
 enum StatusFormat {
     Html,
     Svg,
+    /// Renders the analysis status as a JSON object compatible with the shields.io endpoint badge.
+    /// See: https://shields.io/badges/endpoint-badge
+    ShieldJson,
 }
 
 #[get("/")]
@@ -71,6 +74,15 @@ pub(crate) async fn repo_status_svg(
     repo_status(engine, uri, params, StatusFormat::Svg).await
 }
 
+#[get("/repo/{site:.+?}/{qual}/{name}/shield.json")]
+pub(crate) async fn repo_status_shield_json(
+    ThinData(engine): ThinData<Engine>,
+    uri: Uri,
+    Path(params): Path<(String, String, String)>,
+) -> actix_web::Result<impl Responder> {
+    repo_status(engine, uri, params, StatusFormat::ShieldJson).await
+}
+
 #[get("/repo/{site:.+?}/{qual}/{name}")]
 pub(crate) async fn repo_status_html(
     ThinData(engine): ThinData<Engine>,
@@ -178,6 +190,15 @@ async fn crate_latest_status_svg(
     crate_status(engine, uri, (name, None), StatusFormat::Svg).await
 }
 
+#[get("/crate/{name}/latest/shield.json")]
+async fn crate_latest_status_shield_json(
+    ThinData(engine): ThinData<Engine>,
+    uri: Uri,
+    Path((name,)): Path<(String,)>,
+) -> actix_web::Result<impl Responder> {
+    crate_status(engine, uri, (name, None), StatusFormat::ShieldJson).await
+}
+
 #[get("/crate/{name}/{version}/status.svg")]
 async fn crate_status_svg(
     ThinData(engine): ThinData<Engine>,
@@ -187,6 +208,15 @@ async fn crate_status_svg(
     crate_status(engine, uri, (name, Some(version)), StatusFormat::Svg).await
 }
 
+#[get("/crate/{name}/{version}/shield.json")]
+async fn crate_status_shield_json(
+    ThinData(engine): ThinData<Engine>,
+    uri: Uri,
+    Path((name, version)): Path<(String, String)>,
+) -> actix_web::Result<impl Responder> {
+    crate_status(engine, uri, (name, Some(version)), StatusFormat::ShieldJson).await
+}
+
 async fn crate_status(
     engine: Engine,
     uri: Uri,
@@ -264,6 +294,10 @@ fn status_format_analysis(
             subject_path,
             badge_knobs,
         )),
+        StatusFormat::ShieldJson => Either::Left(views::badge::shield_json_response(
+            analysis_outcome.as_ref(),
+            badge_knobs,
+        )),
     }
 }
 
diff --git a/src/server/views/badge.rs b/src/server/views/badge.rs
index 9745bbc..4cdfa9c 100644
--- a/src/server/views/badge.rs
+++ b/src/server/views/badge.rs
@@ -1,5 +1,6 @@
 use actix_web::{http::header::ContentType, HttpResponse};
 use badge::{Badge, BadgeOptions};
+use serde::Serialize;
 
 use crate::{engine::AnalyzeDependenciesOutcome, server::ExtraConfig};
 
@@ -65,6 +66,58 @@ pub fn badge(
     Badge::new(opts)
 }
 
+#[derive(Serialize)]
+struct ShieldIoJson {
+    #[serde(rename = "schemaVersion")]
+    schema_version: u8,
+    label: String,
+    message: String,
+    color: String,
+}
+
+pub fn shield_json_response(
+    analysis_outcome: Option<&AnalyzeDependenciesOutcome>,
+    badge_knobs: ExtraConfig,
+) -> HttpResponse {
+    let subject = badge_knobs.subject().to_owned();
+
+    let (status, color_hex) = match analysis_outcome {
+        Some(outcome) => {
+            if outcome.any_always_insecure() {
+                ("insecure".to_string(), "#e05d44".to_string())
+            } else {
+                let (outdated, total) = outcome.outdated_ratio();
+                if outdated > 0 {
+                    (
+                        format!("{outdated} of {total} outdated"),
+                        "#dfb317".to_string(),
+                    )
+                } else if total > 0 {
+                    if outcome.any_insecure() {
+                        ("maybe insecure".to_string(), "#8b1".to_string())
+                    } else {
+                        ("up to date".to_string(), "#4c1".to_string())
+                    }
+                } else {
+                    ("none".to_string(), "#4c1".to_string())
+                }
+            }
+        }
+        None => ("unknown".to_string(), "#9f9f9f".to_string()),
+    };
+
+    let shield_data = ShieldIoJson {
+        schema_version: 1,
+        label: subject,
+        message: status,
+        color: color_hex,
+    };
+
+    HttpResponse::Ok()
+        .content_type(ContentType::json())
+        .json(shield_data)
+}
+
 pub fn response(
     analysis_outcome: Option<&AnalyzeDependenciesOutcome>,
     badge_knobs: ExtraConfig,