diff --git a/CHANGELOG.md b/CHANGELOG.md
index 79ceda0..79a4ff5 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -5,6 +5,9 @@ All notable changes will be documented in this file.
 The format is loosely based on [Keep a Changelog][keepachangelog], and this
 project adheres to [Semantic Versioning][semver].
 
+## Unreleased
+- changed: Configurable encoding for `:map` and `:array`, allowing usage of SQLite's JSONB storage format.
+
 ## v0.18.1
 - fixed: Support both `Jason` and `JSON`.
 
diff --git a/lib/ecto/adapters/sqlite3.ex b/lib/ecto/adapters/sqlite3.ex
index 1aedb7a..2e5832d 100644
--- a/lib/ecto/adapters/sqlite3.ex
+++ b/lib/ecto/adapters/sqlite3.ex
@@ -51,6 +51,12 @@ defmodule Ecto.Adapters.SQLite3 do
     * `:uuid_type` - Defaults to `:string`. Determines the type of `:uuid` columns.
       Possible values and column types are the same as for
       [binary IDs](#module-binary-id-types).
+    * `:map_type` - Defaults to `:string`. Determines the type of `:map` columns.
+      Set to `:binary` to use the [JSONB](https://sqlite.org/jsonb.html)
+      storage format.
+    * `:array_type` - Defaults to `:string`. Determines the type of `:array` columns.
+      Arrays are serialized using JSON. Set to `:binary` to use the
+      [JSONB](https://sqlite.org/jsonb.html) storage format.
     * `:datetime_type` - Defaults to `:iso8601`. Determines how datetime fields are
       stored in the database. The allowed values are `:iso8601` and `:text_datetime`.
       `:iso8601` corresponds to a string of the form `YYYY-MM-DDThh:mm:ss` and
diff --git a/lib/ecto/adapters/sqlite3/data_type.ex b/lib/ecto/adapters/sqlite3/data_type.ex
index 0781d87..25a614d 100644
--- a/lib/ecto/adapters/sqlite3/data_type.ex
+++ b/lib/ecto/adapters/sqlite3/data_type.ex
@@ -17,10 +17,6 @@ defmodule Ecto.Adapters.SQLite3.DataType do
   def column_type(:string, _opts), do: "TEXT"
   def column_type(:float, _opts), do: "NUMERIC"
   def column_type(:binary, _opts), do: "BLOB"
-  def column_type(:map, _opts), do: "TEXT"
-  def column_type(:array, _opts), do: "TEXT"
-  def column_type({:map, _}, _opts), do: "TEXT"
-  def column_type({:array, _}, _opts), do: "TEXT"
   def column_type(:date, _opts), do: "TEXT"
   def column_type(:utc_datetime, _opts), do: "TEXT"
   def column_type(:utc_datetime_usec, _opts), do: "TEXT"
@@ -43,6 +39,20 @@ defmodule Ecto.Adapters.SQLite3.DataType do
     end
   end
 
+  def column_type(:array, _opts) do
+    case Application.get_env(:ecto_sqlite3, :array_type, :string) do
+      :string -> "TEXT"
+      :binary -> "BLOB"
+    end
+  end
+
+  def column_type({:array, _}, _opts) do
+    case Application.get_env(:ecto_sqlite3, :array_type, :string) do
+      :string -> "TEXT"
+      :binary -> "BLOB"
+    end
+  end
+
   def column_type(:binary_id, _opts) do
     case Application.get_env(:ecto_sqlite3, :binary_id_type, :string) do
       :string -> "TEXT"
@@ -50,6 +60,20 @@ defmodule Ecto.Adapters.SQLite3.DataType do
     end
   end
 
+  def column_type(:map, _opts) do
+    case Application.get_env(:ecto_sqlite3, :map_type, :string) do
+      :string -> "TEXT"
+      :binary -> "BLOB"
+    end
+  end
+
+  def column_type({:map, _}, _opts) do
+    case Application.get_env(:ecto_sqlite3, :map_type, :string) do
+      :string -> "TEXT"
+      :binary -> "BLOB"
+    end
+  end
+
   def column_type(:uuid, _opts) do
     case Application.get_env(:ecto_sqlite3, :uuid_type, :string) do
       :string -> "TEXT"
diff --git a/test/ecto/adapters/sqlite3/data_type_test.exs b/test/ecto/adapters/sqlite3/data_type_test.exs
index 30d7044..c0bad2c 100644
--- a/test/ecto/adapters/sqlite3/data_type_test.exs
+++ b/test/ecto/adapters/sqlite3/data_type_test.exs
@@ -4,11 +4,15 @@ defmodule Ecto.Adapters.SQLite3.DataTypeTest do
   alias Ecto.Adapters.SQLite3.DataType
 
   setup do
+    Application.put_env(:ecto_sqlite3, :array_type, :string)
     Application.put_env(:ecto_sqlite3, :binary_id_type, :string)
+    Application.put_env(:ecto_sqlite3, :map_type, :string)
     Application.put_env(:ecto_sqlite3, :uuid_type, :string)
 
     on_exit(fn ->
+      Application.put_env(:ecto_sqlite3, :array_type, :string)
       Application.put_env(:ecto_sqlite3, :binary_id_type, :string)
+      Application.put_env(:ecto_sqlite3, :map_type, :string)
       Application.put_env(:ecto_sqlite3, :uuid_type, :string)
     end)
   end
@@ -46,20 +50,36 @@ defmodule Ecto.Adapters.SQLite3.DataTypeTest do
       assert DataType.column_type(:uuid, nil) == "BLOB"
     end
 
-    test ":map is TEXT" do
+    test ":map is TEXT or BLOB" do
       assert DataType.column_type(:map, nil) == "TEXT"
+
+      Application.put_env(:ecto_sqlite3, :map_type, :binary)
+
+      assert DataType.column_type(:map, nil) == "BLOB"
     end
 
-    test "{:map, _} is TEXT" do
+    test "{:map, _} is TEXT or BLOB" do
       assert DataType.column_type({:map, %{}}, nil) == "TEXT"
+
+      Application.put_env(:ecto_sqlite3, :map_type, :binary)
+
+      assert DataType.column_type({:map, %{}}, nil) == "BLOB"
     end
 
-    test ":array is TEXT" do
+    test ":array is TEXT or BLOB" do
       assert DataType.column_type(:array, nil) == "TEXT"
+
+      Application.put_env(:ecto_sqlite3, :array_type, :binary)
+
+      assert DataType.column_type(:array, nil) == "BLOB"
     end
 
-    test "{:array, _} is TEXT" do
+    test "{:array, _} is TEXT or BLOB" do
       assert DataType.column_type({:array, []}, nil) == "TEXT"
+
+      Application.put_env(:ecto_sqlite3, :array_type, :binary)
+
+      assert DataType.column_type({:array, []}, nil) == "BLOB"
     end
 
     test ":float is NUMERIC" do
diff --git a/test/ecto/integration/json_test.exs b/test/ecto/integration/json_test.exs
index 823395f..7b350a1 100644
--- a/test/ecto/integration/json_test.exs
+++ b/test/ecto/integration/json_test.exs
@@ -1,5 +1,5 @@
 defmodule Ecto.Integration.JsonTest do
-  use Ecto.Integration.Case
+  use Ecto.Integration.Case, async: false
 
   alias Ecto.Adapters.SQL
   alias Ecto.Integration.TestRepo
@@ -7,7 +7,34 @@ defmodule Ecto.Integration.JsonTest do
 
   @moduletag :integration
 
-  test "serializes json correctly" do
+  setup do
+    Application.put_env(:ecto_sqlite3, :map_type, :string)
+    on_exit(fn -> Application.put_env(:ecto_sqlite3, :map_type, :string) end)
+  end
+
+  test "serializes json correctly with string format" do
+    # Insert a record purposefully with atoms as the map key. We are going to
+    # verify later they were coerced into strings.
+    setting =
+      %Setting{}
+      |> Setting.changeset(%{properties: %{foo: "bar", qux: "baz"}})
+      |> TestRepo.insert!()
+
+    # Read the record back using ecto and confirm it
+    assert %Setting{properties: %{"foo" => "bar", "qux" => "baz"}} =
+             TestRepo.get(Setting, setting.id)
+
+    assert %{num_rows: 1, rows: [["bar"]]} =
+             SQL.query!(
+               TestRepo,
+               "select json_extract(properties, '$.foo') from settings where id = ?1",
+               [setting.id]
+             )
+  end
+
+  test "serializes json correctly with binary format" do
+    Application.put_env(:ecto_sqlite3, :map_type, :binary)
+
     # Insert a record purposefully with atoms as the map key. We are going to
     # verify later they were coerced into strings.
     setting =