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This project analyzes user behavior in an ecommerce setting using BigQuery and Looker Studio. It tracks offer notification clicks, session activity, and purchase completions to identify how many users convert within the same session after engaging with an offer.

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hardik-agrl/Ecommerce-User-Conversion-Dashboard

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Ecommerce Conversion Funnel Dashboard

Link for Looker Dashboard: https://lookerstudio.google.com/reporting/9ffb7655-a337-483a-a23a-f05591977718

This project analyzes user behavior in an ecommerce setting using BigQuery and Looker Studio. It tracks offer notification clicks, session activity, and purchase completions to identify how many users convert within the same session after engaging with an offer.

Tech Stack:

  • BigQuery
  • SQL
  • Looker Studio

Focus:

  • Funnel analysis
  • Session-based conversion tracking
  • Dashboard visualization

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This project analyzes user behavior in an ecommerce setting using BigQuery and Looker Studio. It tracks offer notification clicks, session activity, and purchase completions to identify how many users convert within the same session after engaging with an offer.

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