Ecommerce Conversion Funnel Dashboard
Link for Looker Dashboard: https://lookerstudio.google.com/reporting/9ffb7655-a337-483a-a23a-f05591977718
This project analyzes user behavior in an ecommerce setting using BigQuery and Looker Studio. It tracks offer notification clicks, session activity, and purchase completions to identify how many users convert within the same session after engaging with an offer.
Tech Stack:
- BigQuery
- SQL
- Looker Studio
Focus:
- Funnel analysis
- Session-based conversion tracking
- Dashboard visualization