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686 changes: 686 additions & 0 deletions pkg/attribution/README.md

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25 changes: 25 additions & 0 deletions pkg/attribution/jest.config.ts
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import type { Config } from 'jest';
import { execSync } from 'child_process';
import { name } from './package.json';

const rootDirs = execSync(`pnpm --filter ${name}... exec pwd`)
.toString()
.split('\n')
.filter(Boolean)
.map((dir) => `${dir}/dist`);

const config: Config = {
clearMocks: true,
roots: ['<rootDir>/src', ...rootDirs],
coverageProvider: 'v8',
moduleDirectories: ['node_modules', 'src'],
moduleNameMapper: { '^@imtbl/(.*)$': '<rootDir>/../../node_modules/@imtbl/$1/src' },
testEnvironment: 'jsdom',
transform: {
'^.+\\.(t|j)sx?$': '@swc/jest',
},
transformIgnorePatterns: [],
};

export default config;

65 changes: 65 additions & 0 deletions pkg/attribution/package.json
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{
"name": "@imtbl/attribution",
"description": "Minimal marketing attribution package for web - replacement for AppsFlyer/Adjust",
"version": "0.0.0",
"author": "Immutable",
"bugs": "https://github.com/immutable/ts-immutable-sdk/issues",
"dependencies": {},
"devDependencies": {
"@swc/core": "^1.3.36",
"@swc/jest": "^0.2.37",
"@types/jest": "^29.4.3",
"@types/node": "^18.14.2",
"@typescript-eslint/eslint-plugin": "^5.57.1",
"@typescript-eslint/parser": "^5.57.1",
"eslint": "^8.40.0",
"jest": "^29.4.3",
"jest-environment-jsdom": "^29.4.3",
"prettier": "^2.8.7",
"ts-node": "^10.9.1",
"tsup": "8.3.0",
"typescript": "^5.6.2"
},
"engines": {
"node": ">=20.11.0"
},
"exports": {
"development": {
"types": "./src/index.ts",
"browser": "./dist/browser/index.js",
"require": "./dist/node/index.cjs",
"default": "./dist/node/index.js"
},
"default": {
"types": "./dist/types/index.d.ts",
"browser": "./dist/browser/index.js",
"require": "./dist/node/index.cjs",
"default": "./dist/node/index.js"
}
},
"files": [
"dist"
],
"homepage": "https://github.com/immutable/ts-immutable-sdk#readme",
"license": "Apache-2.0",
"main": "dist/node/index.cjs",
"module": "dist/node/index.js",
"browser": "dist/browser/index.js",
"publishConfig": {
"access": "public"
},
"repository": "immutable/ts-immutable-sdk.git",
"scripts": {
"build": "pnpm transpile && pnpm typegen",
"transpile": "tsup src/index.ts --config ../../tsup.config.js",
"typegen": "tsc --customConditions default --emitDeclarationOnly --outDir dist/types",
"pack:root": "pnpm pack --pack-destination $(dirname $(pnpm root -w))",
"lint": "eslint ./src --ext .ts,.jsx,.tsx --max-warnings=0",
"test": "jest",
"test:watch": "jest --watch",
"typecheck": "tsc --customConditions default --noEmit --jsx preserve"
},
"type": "module",
"types": "./dist/types/index.d.ts"
}

147 changes: 147 additions & 0 deletions pkg/attribution/src/attribution.ts
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/**
* Attribution data extracted from URL parameters and referrer
*/
export interface AttributionData {
/** Campaign source (e.g., 'google', 'facebook') */
source?: string;
/** Campaign medium (e.g., 'cpc', 'email') */
medium?: string;
/** Campaign name */
campaign?: string;
/** Campaign term (keywords) */
term?: string;
/** Campaign content (A/B testing) */
content?: string;
/** Referrer URL */
referrer?: string;
/** Landing page URL */
landingPage?: string;
/** First touch timestamp */
firstTouchTime?: number;
/** Last touch timestamp */
lastTouchTime?: number;
/** Custom attribution parameters */
custom?: Record<string, string>;
}

/**
* Parse URL parameters for attribution data
*/
export function parseAttributionFromUrl(url?: string): AttributionData {
const urlObj = typeof window !== 'undefined' && !url
? new URL(window.location.href)
: url
? new URL(url, typeof window !== 'undefined' ? window.location.origin : 'https://example.com')
: null;

if (!urlObj) {
return {};
}

const params = urlObj.searchParams;
const attribution: AttributionData = {
landingPage: urlObj.href,
firstTouchTime: Date.now(),
lastTouchTime: Date.now(),
custom: {},
};

// Standard UTM parameters
const utmSource = params.get('utm_source');
const utmMedium = params.get('utm_medium');
const utmCampaign = params.get('utm_campaign');
const utmTerm = params.get('utm_term');
const utmContent = params.get('utm_content');

if (utmSource) attribution.source = utmSource;
if (utmMedium) attribution.medium = utmMedium;
if (utmCampaign) attribution.campaign = utmCampaign;
if (utmTerm) attribution.term = utmTerm;
if (utmContent) attribution.content = utmContent;

// AppsFlyer parameters (af_*)
const afSource = params.get('af_source') || params.get('pid');
const afMedium = params.get('af_medium') || params.get('c');
const afCampaign = params.get('af_campaign') || params.get('af_c');
const afAdset = params.get('af_adset') || params.get('af_adset_id');
const afAd = params.get('af_ad') || params.get('af_ad_id');

if (afSource && !attribution.source) attribution.source = afSource;
if (afMedium && !attribution.medium) attribution.medium = afMedium;
if (afCampaign && !attribution.campaign) attribution.campaign = afCampaign;
if (afAdset) attribution.custom = { ...attribution.custom, af_adset: afAdset };
if (afAd) attribution.custom = { ...attribution.custom, af_ad: afAd };

// Adjust parameters (adjust_*)
const adjustSource = params.get('adjust_source') || params.get('network');
const adjustCampaign = params.get('adjust_campaign') || params.get('campaign');
const adjustAdgroup = params.get('adjust_adgroup') || params.get('adgroup');
const adjustCreative = params.get('adjust_creative') || params.get('creative');

if (adjustSource && !attribution.source) attribution.source = adjustSource;
if (adjustCampaign && !attribution.campaign) attribution.campaign = adjustCampaign;
if (adjustAdgroup) attribution.custom = { ...attribution.custom, adjust_adgroup: adjustAdgroup };
if (adjustCreative) attribution.custom = { ...attribution.custom, adjust_creative: adjustCreative };

// Referrer
if (typeof document !== 'undefined' && document.referrer) {
try {
const referrerUrl = new URL(document.referrer);
attribution.referrer = referrerUrl.hostname;
} catch {
attribution.referrer = document.referrer;
}
}

// Collect any remaining custom parameters
for (const [key, value] of params.entries()) {
if (
!key.startsWith('utm_') &&
!key.startsWith('af_') &&
!key.startsWith('adjust_') &&
key !== 'pid' &&
key !== 'c' &&
key !== 'network' &&
key !== 'campaign' &&
key !== 'adgroup' &&
key !== 'creative'
) {
attribution.custom = attribution.custom || {};
attribution.custom[key] = value;
}
}

return attribution;
}

/**
* Merge new attribution data with existing data
*/
export function mergeAttributionData(
existing: AttributionData | null,
incoming: AttributionData,
): AttributionData {
if (!existing) {
return incoming;
}

return {
...existing,
// Keep first touch time from existing
firstTouchTime: existing.firstTouchTime || incoming.firstTouchTime,
// Update last touch time
lastTouchTime: incoming.lastTouchTime || Date.now(),
// Merge custom parameters
custom: {
...existing.custom,
...incoming.custom,
},
// Prefer existing source/medium/campaign unless incoming has values
source: incoming.source || existing.source,
medium: incoming.medium || existing.medium,
campaign: incoming.campaign || existing.campaign,
term: incoming.term || existing.term,
content: incoming.content || existing.content,
};
}

87 changes: 87 additions & 0 deletions pkg/attribution/src/deeplink.ts
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import type { AttributionData } from './attribution';

/**
* Deep link data extracted from URL parameters
*/
export interface DeepLinkData {
/** Deep link path (e.g., '/product/123') */
path?: string;
/** Deep link value (alternative to path) */
value?: string;
/** All deep link parameters */
params?: Record<string, string>;
/** Full deep link URL */
url?: string;
}

/**
* Common deep link parameter names used by AppsFlyer/Adjust
*/
const DEEP_LINK_PARAM_NAMES = [
'deep_link',
'deep_link_value',
'deep_link_path',
'af_dp', // AppsFlyer deep link path
'af_dl', // AppsFlyer deep link value
'af_web_dp', // AppsFlyer web deep link path
'adjust_deeplink', // Adjust deep link
'deeplink',
'deeplink_path',
'deeplink_value',
];

/**
* Extract deep link data from attribution data
*/
export function extractDeepLinkData(attribution: AttributionData | null): DeepLinkData | null {
if (!attribution || !attribution.custom) {
return null;
}

const deepLink: DeepLinkData = {
params: {},
};

// Check for common deep link parameter names
for (const paramName of DEEP_LINK_PARAM_NAMES) {
const value = attribution.custom[paramName];
if (value) {
if (paramName.includes('path') || paramName === 'af_dp' || paramName === 'af_web_dp') {
deepLink.path = value;
} else if (paramName.includes('value') || paramName === 'af_dl') {
deepLink.value = value;
} else {
// Generic deep link parameter
deepLink.path = deepLink.path || value;
deepLink.value = deepLink.value || value;
}
}
}

// If no standard deep link params found, check for any custom params
// that might be deep link related
if (!deepLink.path && !deepLink.value && Object.keys(attribution.custom).length > 0) {
// Use first custom param as potential deep link
const firstParam = Object.entries(attribution.custom)[0];
if (firstParam) {
deepLink.value = firstParam[1];
deepLink.params = { [firstParam[0]]: firstParam[1] };
}
} else {
// Include all custom params as deep link params
deepLink.params = { ...attribution.custom };
}

// Include landing page URL if available
if (attribution.landingPage) {
deepLink.url = attribution.landingPage;
}

// Return null if no deep link data found
if (!deepLink.path && !deepLink.value && Object.keys(deepLink.params || {}).length === 0) {
return null;
}

return deepLink;
}

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