diff --git a/notebook/notebookapp.py b/notebook/notebookapp.py
index 5c00d18f80..16f9513f1f 100755
--- a/notebook/notebookapp.py
+++ b/notebook/notebookapp.py
@@ -185,7 +185,7 @@ def __init__(self, jupyter_app, kernel_manager, contents_manager,
         if settings['autoreload']:
             log.info('Autoreload enabled: the webapp will restart when any Python src file changes.')
 
-        print("""
+        print(r"""
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