diff --git a/CHANGES.rst b/CHANGES.rst
index 085ff7d2..70923d22 100644
--- a/CHANGES.rst
+++ b/CHANGES.rst
@@ -11,6 +11,8 @@ in progress
 - Add versioning based on Git tags, using ``versioningit``. This will aid in
   telling PR- and nightly releases apart from GA releases when running
   ``mqttwarn --version``.
+- Improve Apprise integration by propagating the mqttwarn data dictionary into
+  the Apprise plugin template arguments.
 
 
 2022-11-21 0.31.0
diff --git a/HANDBOOK.md b/HANDBOOK.md
index af218330..bda48b72 100644
--- a/HANDBOOK.md
+++ b/HANDBOOK.md
@@ -554,11 +554,29 @@ XBMC, Vonage, Webex Teams.
 80+ notification services supported by Apprise.
 
 Notification services are addressed by URL, see [Apprise URL Basics].
-Please consult the Apprise documentation about more details.
+Please consult the [Apprise documentation] about more details.
+
+Apprise notification plugins obtain different kinds of configuration or
+template arguments. mqttwarn supports propagating them from either the
+``baseuri`` configuration setting, or from its data dictionary to the Apprise
+plugin invocation.
+
+So, for example, you can propagate parameters to the [Apprise Ntfy plugin]
+by either pre-setting them as URL query parameters, like 
+```
+ntfy://user:password@ntfy.example.org/topic1/topic2?email=test@example.org
+```
+or by submitting them within a JSON-formatted MQTT message, like
+```json
+{"priority": "high", "tags": "foo,bar", "click": "https://httpbin.org/headers"}
+```
+
 
 [Apprise]: https://github.com/caronc/apprise
+[Apprise documentation]: https://github.com/caronc/apprise/wiki
 [Apprise URL Basics]: https://github.com/caronc/apprise/wiki/URLBasics
 [Apprise Notification Services]: https://github.com/caronc/apprise/wiki#notification-services
+[Apprise Ntfy plugin]: https://github.com/caronc/apprise/wiki/Notify_ntfy
 
 
 ### `apprise_single`
@@ -600,7 +618,7 @@ baseuri  = 'json://localhost:1234/mqtthook'
 ; https://github.com/caronc/apprise/wiki/Notify_discord
 ; https://discord.com/developers/docs/resources/webhook
 ; discord://{WebhookID}/{WebhookToken}/
-module   = 'apprise'
+module   = 'apprise_single'
 baseuri  = 'discord://4174216298/JHMHI8qBe7bk2ZwO5U711o3dV_js'
 
 [config:apprise-ntfy]
@@ -608,7 +626,7 @@ baseuri  = 'discord://4174216298/JHMHI8qBe7bk2ZwO5U711o3dV_js'
 ; https://github.com/caronc/apprise/wiki/URLBasics
 ; https://github.com/caronc/apprise/wiki/Notify_ntfy
 module   = 'apprise_single'
-baseuri  = 'ntfy://user:password/ntfy.example.org/topic1/topic2'
+baseuri  = 'ntfy://user:password@ntfy.example.org/topic1/topic2'
 
 [apprise-single-test]
 topic    = apprise/single/#
@@ -645,7 +663,7 @@ module   = 'apprise_multi'
 targets = {
    'demo-http'        : [ { 'baseuri':  'json://localhost:1234/mqtthook' }, { 'baseuri':  'json://daq.example.org:5555/foobar' } ],
    'demo-discord'     : [ { 'baseuri':  'discord://4174216298/JHMHI8qBe7bk2ZwO5U711o3dV_js' } ],
-   'demo-ntfy'        : [ { 'baseuri':  'ntfy://user:password/ntfy.example.org/topic1/topic2' } ],
+   'demo-ntfy'        : [ { 'baseuri':  'ntfy://user:password@ntfy.example.org/topic1/topic2' } ],
    'demo-mailto'      : [ {
           'baseuri':  'mailtos://smtp_username:smtp_password@mail.example.org',
           'recipients': ['foo@example.org', 'bar@example.org'],
diff --git a/mqttwarn/services/apprise.py b/mqttwarn/services/apprise.py
index d3084c34..e7a8338b 100644
--- a/mqttwarn/services/apprise.py
+++ b/mqttwarn/services/apprise.py
@@ -1 +1,7 @@
+import warnings
+
 from mqttwarn.services.apprise_single import plugin
+
+warnings.warn("`mqttwarn.services.apprise` will be removed in a future release of mqttwarn. "
+              "Please use `mqttwarn.services.apprise_single` or `mqttwarn.services.apprise_multi` instead.",
+              category=DeprecationWarning)
diff --git a/mqttwarn/services/apprise_multi.py b/mqttwarn/services/apprise_multi.py
index 59cab007..4847b017 100644
--- a/mqttwarn/services/apprise_multi.py
+++ b/mqttwarn/services/apprise_multi.py
@@ -5,11 +5,14 @@
 __license__   = 'Eclipse Public License - v 1.0 (http://www.eclipse.org/legal/epl-v10.html)'
 
 # https://github.com/caronc/apprise#developers
-from urllib.parse import urlencode
 from collections import OrderedDict
 
 import apprise
 
+from mqttwarn.services.apprise_util import obtain_apprise_arguments, add_url_params, get_all_template_argument_names
+
+APPRISE_ALL_ARGUMENT_NAMES = get_all_template_argument_names()
+
 
 def plugin(srv, item):
     """Send a message to multiple Apprise plugins."""
@@ -39,6 +42,10 @@ def plugin(srv, item):
             # Collect URL parameters.
             params = OrderedDict()
 
+            # Obtain and apply all possible Ntfy parameters from data dictionary.
+            params.update(obtain_apprise_arguments(item, APPRISE_ALL_ARGUMENT_NAMES))
+
+            # Apply addressee information.
             if "recipients" in address:
                 to = ','.join(address["recipients"])
                 if to:
@@ -49,10 +56,8 @@ def plugin(srv, item):
             if "sender_name" in address:
                 params["name"] = address["sender_name"]
 
-            # Add notification services by server url.
-            uri = baseuri
-            if params:
-                uri += '?' + urlencode(params)
+            # Add parameters to Apprise notification URL.
+            uri = add_url_params(baseuri, params)
             srv.logging.info("Adding notification to: {}".format(uri))
             apobj.add(uri)
 
diff --git a/mqttwarn/services/apprise_single.py b/mqttwarn/services/apprise_single.py
index b2258c91..7a8ae482 100644
--- a/mqttwarn/services/apprise_single.py
+++ b/mqttwarn/services/apprise_single.py
@@ -5,11 +5,14 @@
 __license__   = 'Eclipse Public License - v 1.0 (http://www.eclipse.org/legal/epl-v10.html)'
 
 # https://github.com/caronc/apprise#developers
-from urllib.parse import urlencode
 from collections import OrderedDict
 
 import apprise
 
+from mqttwarn.services.apprise_util import obtain_apprise_arguments, add_url_params, get_all_template_argument_names
+
+APPRISE_ALL_ARGUMENT_NAMES = get_all_template_argument_names()
+
 
 def plugin(srv, item):
     """Send a message to a single Apprise plugin."""
@@ -39,6 +42,11 @@ def plugin(srv, item):
 
         # Collect URL parameters.
         params = OrderedDict()
+
+        # Obtain and apply all possible Ntfy parameters from data dictionary.
+        params.update(obtain_apprise_arguments(item, APPRISE_ALL_ARGUMENT_NAMES))
+
+        # Apply addressee information.
         if sender:
             params["from"] = sender
         if to:
@@ -46,10 +54,8 @@ def plugin(srv, item):
         if sender_name:
             params["name"] = sender_name
 
-        # Add notification services by server url.
-        uri = baseuri
-        if params:
-            uri += '?' + urlencode(params)
+        # Add parameters to Apprise notification URL.
+        uri = add_url_params(baseuri, params)
         apobj.add(uri)
 
         # Submit notification.
diff --git a/mqttwarn/services/apprise_util.py b/mqttwarn/services/apprise_util.py
new file mode 100644
index 00000000..e8693bf2
--- /dev/null
+++ b/mqttwarn/services/apprise_util.py
@@ -0,0 +1,53 @@
+# -*- coding: utf-8 -*-
+# (c) 2021-2023 The mqttwarn developers
+from __future__ import absolute_import
+
+from functools import lru_cache
+from urllib.parse import urlparse, urlencode
+
+from apprise import Apprise, ContentLocation
+
+from mqttwarn.model import ProcessorItem
+
+
+@lru_cache(maxsize=None)
+def get_all_template_argument_names():
+    """
+    Inquire all possible parameter names from all Apprise plugins.
+    """
+    a = Apprise(asset=None, location=ContentLocation.LOCAL)
+    results = a.details()
+    plugin_infos = results['schemas']
+
+    all_arg_names = []
+    for plugin_info in plugin_infos:
+        arg_names = plugin_info["details"]["args"].keys()
+        all_arg_names += arg_names
+
+    return sorted(set(all_arg_names))
+
+
+def obtain_apprise_arguments(item: ProcessorItem, arg_names: list) -> dict:
+    """
+    Obtain eventual Apprise parameters from data dictionary.
+
+    https://github.com/caronc/apprise/wiki/Notify_ntfy#parameter-breakdown
+    """
+    params = dict()
+    for arg_name in arg_names:
+        if isinstance(item.data, dict) and arg_name in item.data:
+            params[arg_name] = item.data[arg_name]
+    return params
+
+
+def add_url_params(url: str, params: dict) -> str:
+    """
+    Serialize query parameter dictionary and add it to URL.
+    """
+    url_parsed = urlparse(url)
+    if params:
+        seperator = "?"
+        if url_parsed.query:
+            seperator = "&"
+        url += seperator + urlencode(params)
+    return url
diff --git a/tests/conftest.py b/tests/conftest.py
index 9140115e..2edab302 100644
--- a/tests/conftest.py
+++ b/tests/conftest.py
@@ -5,6 +5,9 @@
 
 import pytest
 
+# Needed to make Apprise not be mocked too much.
+from mqttwarn.services.apprise_util import get_all_template_argument_names  # noqa:F401
+
 # Import custom fixtures.
 from mqttwarn.testing.fixtures import mqttwarn_service as srv  # noqa:F401
 
diff --git a/tests/services/test_ntfy.py b/tests/services/test_ntfy.py
new file mode 100644
index 00000000..10965775
--- /dev/null
+++ b/tests/services/test_ntfy.py
@@ -0,0 +1,39 @@
+# -*- coding: utf-8 -*-
+# (c) 2021-2023 The mqttwarn developers
+from unittest import mock
+from unittest.mock import call
+
+from mqttwarn.model import ProcessorItem as Item
+from mqttwarn.util import load_module_by_name
+
+
+@mock.patch("apprise.Apprise", create=True)
+@mock.patch("apprise.AppriseAsset", create=True)
+def test_ntfy_success(apprise_asset, apprise_mock, srv, caplog):
+    module = load_module_by_name("mqttwarn.services.apprise_multi")
+
+    item = Item(
+        addrs=[
+            {
+                "baseuri": "ntfy://user:password@ntfy.example.org/topic1/topic2?email=test@example.org",
+            }
+        ],
+        title="⚽ Message title ⚽",
+        message="⚽ Notification message ⚽",
+        data={"priority": "high", "tags": "foo,bar", "click": "https://httpbin.org/headers"},
+    )
+
+    outcome = module.plugin(srv, item)
+
+    assert apprise_mock.mock_calls == [
+        call(asset=mock.ANY),
+        call().add(
+            "ntfy://user:password@ntfy.example.org/topic1/topic2?email=test@example.org"
+            "&click=https%3A%2F%2Fhttpbin.org%2Fheaders&priority=high&tags=foo%2Cbar"
+        ),
+        call().notify(body="⚽ Notification message ⚽", title="⚽ Message title ⚽"),
+        call().notify().__bool__(),
+    ]
+
+    assert "Successfully sent message using Apprise" in caplog.messages
+    assert outcome is True