Formalize outreach strategy and prepare an OKR Dashboard

[aganariman]

Description:
We should define concrete objectives and key results that will help us increase SAMM outreach.
Create a dashboard that will be used to evaluate our progress on each core team meeting.
Sample metrics that can be used as input for the key results:

• Number of subscribers on social networks and mailing lists
• Number of communications towards the SAMM community
• Contributions of SAMM community members between each other
• Number of new practitioners trained
• Number of visitors to various channels

Acceptance criteria:
Each objective needs to have a measurable target key result.

Are there any known dependencies between this issue and any other issues?
No

Are there any outstanding questions?
No