Include the benefits of using this approach even for non-software projects:
- Less time spent/dedicated to "editorial" phases
- Including specific "phases" of development before publication, like drafting and reviewing. If all changes are treated as additions to a finished working product, then there are no phases
- Since the assumption is now "any change goes live", it makes it easier to keep things updated, since making a PR that immediately goes into "delivered/deployed/published" status and you don't need to have the overhead of coordinating a "review/edit phase"