diff --git a/etc/kayobe/seed.yml b/etc/kayobe/seed.yml
index 4542c9bbc..6b00acb01 100644
--- a/etc/kayobe/seed.yml
+++ b/etc/kayobe/seed.yml
@@ -104,7 +104,7 @@ seed_pulp_container:
     image: pulp/pulp
     pre: "{{ kayobe_config_path }}/containers/pulp/pre.yml"
     post: "{{ kayobe_config_path }}/containers/pulp/post.yml"
-    tag: "3.43.1"
+    tag: "3.81.0"
     network_mode: host
     # Override deploy_containers_defaults.init == true to ensure
     # s6-overlay-suexec starts as pid 1
diff --git a/releasenotes/notes/bump-pulp-50ddf8d5ffaa7d0a.yaml b/releasenotes/notes/bump-pulp-50ddf8d5ffaa7d0a.yaml
new file mode 100644
index 000000000..0293ff1b8
--- /dev/null
+++ b/releasenotes/notes/bump-pulp-50ddf8d5ffaa7d0a.yaml
@@ -0,0 +1,5 @@
+---
+features:
+  - |
+    The Seed Pulp container version has been bumped from ``3.43.1`` to
+    ``3.81.0``.