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Visual Identity System for the MAI Program

This system generates visual compositions that serve as the visual identity of the Master in Artificial Intelligence (MAI) at the University of Coimbra. Designed as a generative and dynamic approach to branding, the compositions are built from a grid-based layout that integrates custom typographic elements with rich media sources such as images and videos. The result is a flexible visual system capable of producing endless variations, suitable for posters, animations, and digital media.

This system is implemented as a Processing sketch, making it easy to run and instantly generate new visual compositions with minimal setup.

Parameters Overview

Below is a list of the main parameters and what they control in the system.

Parameter Description
w Width of the composition in pixels, including margin.
h Height of the composition in pixels, including margin.
margin Space in pixels added as outer margin around the composition.
columns Number of columns in the layout grid.
rows Number of rows in the layout grid.
animateGrid If true, the grid will animate using Perlin noise over time.
gridAnimationSpeed Speed of Perlin noise-based animation; higher values increase motion intensity.
logoCol Horizontal position of the logo in the grid (column index).
logoRow Vertical position of the logo in the grid (row index).
logoColours Array of preset colours that can be used for the logo.
pathInputMedia File path to the input image or video used as background media.
minCropZoom Minimum zoom applied to cropped media content.
maxCropZoom Maximum zoom applied to cropped media content.
maxCropDisplacement Maximum offset for randomly displacing the cropped area; 0 means no displacement.
fps Frames per second used during animation and video export.

Keyboard Shortcuts

Use the keyboard to interact with the system. Here’s what each key does:

Key Description
(Left) Move the logo one column to the left in the grid.
(Right) Move the logo one column to the right in the grid.
(Up) Move the logo one row up in the grid.
(Down) Move the logo one row down in the grid.
g Generate a new grid.
l Load a random configuration for the logo from the available set of options.
Enter Load a random configuration and immediately regenerate the grid. Useful for exploring new variations quickly.
c Cycle through the available logo colours.
Space Toggle grid animation. When enabled, the grid deforms over time using Perlin noise.
1, 2, 3 Change the grid mode. Each mode defines a different grid layout logic.
4 Toggle the visibility of the logo. When off, only the media/grid is shown.
d Toggle debug mode.
e Toggle multi-frame export. Only available if single-frame export is off.
s Toggle single-frame export. Only available if multi-frame export is off.

Exporting Video

The system supports video creation by exporting an image sequence of animation frames. These frames are saved into the outputs folder and can be compiled into a video using software such as QuickTime (instructions), ffmpeg, or any other tool that supports frame sequences. When creating the final video, make sure to use the correct frame rate, which is defined by the fps parameter in the sketch. This ensures that the timing and playback speed of the final video match the intended animation.

About

Processing sketch that generates the dynamic visual identity of the MAI program at the University of Coimbra.

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