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Customer churn, also known as customer attrition, customer turnover, or customer defection, is the loss of clients or customers. Telephone service companies, Internet service providers, pay-TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key businessโฆ
This project explores customer churn trends for a company in California using an IBM dataset. Built in a Jupyter Notebook, it employs pandas, NumPy, matplotlib, seaborn, plotly, and scipy to clean, analyze, and visualize data. SKlearn predictive model was trained using three main algorithms Decision Tree, Naive Bayes, and Random Forest